'SAIYAARA' REBOOTS - RE-ENERGISES - REJUVENATES THE INDUSTRY... Yes, #Saiyaara is rewriting the record books… It's drawing audiences in hordes – and that, in itself, is a hugely positive sign for the industry... But more than just the numbers, the learnings from #Saiyaara are invaluable. The theatrical business has had a bumpy ride this year – kabhi khushi, zyada gham – and far too often, we've blamed the audience for not turning up at theatres the way they once did. But the problem lies with…
Read More
