D'damas Associates with I.I.F.A. again 
By Taran Adarsh, June 8, 2005 - 10:00 IST
At a press conference in Mumbai on June 6, D'damas announced its association with I.I.F.A. for the second year in a row, and this was done with the flamboyant Red Carpet event for the actual evening on June 11 exactly recreated for the press meet.
A complete fashion show where models sashayed down the ramp in three sequences displaying exquisite diamond and gold collections from the house of D'damas further added to the speculation of glitz that will enthrall Amsterdam at the I.I.F.A. Awards.
D'damas has been associated with I.I.F.A. for the last two years and this year, keeping alive its association of Bollywood, would be host to the Red Carpet before the award ceremony on June 11, which would witness the presence of the crème-de-la-crème from across the globe.
Each guest would have a chance to win the Damas Solitaire, a signature jewelry line by Amitabh Bachchan, who is also the brand ambassador for I.I.F.A. At the Red Carpet, 800 spectators will raise a champagne toast whereby five lucky winners will receive the D'damas Diamond Solitaire by the Big B himself, who is aptly the Brand Ambassador of the Solitaire.
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Behind the scenes of Bollywood at IIFA
