Saif is Colgate’s latest poster boy 
By IndiaFM News Bureau, November 17, 2005 - 01:39 IST
Bollywood stars are always a safe bet for brands, when they want celebrity endorsers. In keeping with this trend, Colgate toothpaste has managed to rope in Saif Ali Khan to endorse their products. Though Saif’s career has seen lots of ups and downs, he came back in a big way with Farhan Akhtar’s Dil Chahta Hai. His popularity with the youth has only increased with films like Hum Tum, Kal Ho Naa Ho and most recently Salaam Namaste. Saif’s image is that of a hip-urban youth and his qualities complement the brand’s attributes. Saif’s association with the brand will certainly benefit it. It is said that he may be a part of the campaign for Colgate Gel, as well. With Saif being Gen-X’s favorite, he seems like the ideal choice for the brand.
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