Lara Dutta roped in as brand ambassador for P & G’s ‘New Pantene’ 
By IndiaFM News Bureau, September 21, 2005 - 05:34 IST
Lara Dutta is now all set to play another role. And it’s not a movie. The actress will be the brand ambassador for P & G’s ‘New Pantene’. The shampoo promises to make hair strong. Explaining their choice of Lara Dutta as their ambassador, the marketing director stated that Lara personified all the qualities of Pantene. Pantene has always believed that hair will only look beautiful on the outside if it is strong from inside. Similarly, Lara is someone who is associated with fitness. The Miss Universe title and being a UN global ambassador are just some of her achievements.
The company also plans to launch ‘Pantene Strength Stations’ in Mumbai. The purpose of these stations will be to give information about the new product to the consumers. A number of hair-related issues will be addressed by hair experts present at these stations.
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