Anupam Kher’s unique promotional campaign for Maine Gandhi Ko Nahin Mara 
By IndiaFM News Bureau, September 20, 2005 - 03:29 IST
Every film maker these days ensures that his film has a unique promotional campaign so that it generates enough curiosity about the film. Anupam Kher seems to have taken inspiration from Vashu Bhagnani who is famous for his hatke promotional events. The promotional campaign for Kher’s latest film Maine Gandhi Ko Nahin Maraa will be launched at Gandhi’s Samadhi in Rajghat, New Delhi. And the timing for the event is exactly 5:17 pm, when Gandhi was killed. The lead actress of the film, Urmila Matondkar will be present for the event along with Anupam Kher. We think, Anupam Kher couldn’t have thought of a better way to launch the campaign.
|
