Palak Tiwari is embracing the wedding season in a new campaign that sees her step into the role of a bridesmaid. The actor, who is the brand ambassador for South Korean skincare and beauty brand ETUDE India, features in the brand’s first-ever wedding campaign, which captures the excitement of celebrating a friend’s big day.
Set against the backdrop of a wedding, the campaign follows Palak as she gets ready with friends, joins in the festivities and hits the dance floor. Moving beyond the wedding ceremony itself, the campaign focuses on the moments that make the celebrations memorable, from getting ready together to sharing the excitement of the occasion.
Speaking about the experience, Palak Tiwari said, “Wedding celebrations are full of excitement and little moments you remember long after the day is over. I loved being part of this campaign and stepping into the role of a bridesmaid, from getting ready with everyone to joining in on the dancing. It felt warm, joyful, and very close to the kind of wedding celebrations we all love.”
Palak’s association with the campaign puts her at the centre of a familiar wedding-season experience, where the celebrations extend beyond the main event. Her portrayal of a bridesmaid brings together the fun of dressing up, spending time with friends and enjoying the festivities, reflecting the shared experiences that often define wedding celebrations.
The campaign also marks the launch of two new products from ETUDE India: the Double Lasting Hydrating Foundation and the Double Lasting Powder Cushion. Both products are being introduced in the context of wedding-season beauty routines, when makeup becomes part of the preparations for multiple functions and celebrations.
For Palak, however, the campaign is as much about capturing the atmosphere of a wedding as it is about beauty. By stepping into the role of a bridesmaid, the actor brings a celebratory touch to the campaign, highlighting the excitement, friendships and spontaneous moments that make weddings special.
With its first-ever wedding campaign, ETUDE India brings Palak Tiwari into the wedding-season spotlight, combining her on-screen bridesmaid experience with the brand’s latest foundation launches.
Also Read: Palak Tiwari shares glimpses of her safari moments from Ranthambore getaway; see post
BOLLYWOOD NEWS - LIVE UPDATES
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2026 and stay updated with latest hindi movies only on Bollywood Hungama.