After surprising the industry with an opening of Rs. 5.49 crore, Zara Hatke Zara Bachke is continuing with its good run at the box office in India. According to early estimates, the Vicky Kaushal and Sara Ali Khan film has collected in the range of Rs. 7 to 7.50 crores on its second day taking the two-day total to Rs. 12.75 crores.
The business has seen a boost all across the country especially the multiplexes have shown a gain of 35%. The buy one get one free offer is pushing the business of the film all across the board and proving to be an added incentive for the audience to venture into the cinema halls. The affordable promise is a big win for the producers and audiences.
Zara Hatke Zara Bachke will target an opening weekend of Rs. 20 crores, which is a very good result given the genre, star cast, and budget. To think of it, no one in the industry had any hopes pinned on the film and here it is, headed to having a chance of emerging a clean hit. The business also speaks volumes about the importance of ticket pricing.
A good weekend is assured and it’s now the crucial Monday that will determine where the film is headed.