It’s an outright display of raw star power at the box office in India as Salman Khan led Kisi Ka Bhai Kisi Ki Jaan has passed the Monday test at the box office with flying colours. According to early estimates, Kisi Ka Bhai Kisi Ki Jaan has collected in the range of Rs. 9.25 to 10 crores on its fourth day taking the total collections to Rs. 77 crores. The Salman Khan film has continued with extraordinary business in the mass belts; however, the multiplexes have gone down a little.
Had the multiplexes held better, the Monday would have been at par with the opening day and put the film in a very good position through the four-day run. Nonetheless, these are also great numbers as it has laid the platform for Kisi Ka Bhai Kisi Ki Jaan to emerge as a successful venture. The film is made on controlled costs, which indicates that it can be a successful film in the long run.
Kisi Ka Bhai Kisi Ki Jaan has collected in the range of Rs. 3.50 crores in the three national multiplex chains, with non-nationals going berserk and putting up numbers better than the opening day. The business of KBKJ will continue to be steady over the next few days in the mass belts as the audience there is willing to spend money to experience the aura of their favorite superstar – Salman Khan – on the big screen.
The talk around the film is mixed, but the numbers indicate that Salman Khan is the only superstar to drive a below-average film at the box office. All eyes are now on the Tuesday numbers, but the signs are encouraging. The business may be below Salman Khan standards, but yet, the business is good enough for the cost at which Bhaijaan is made. The numbers are also much better than most of the Bollywood films in post-pandemic times with four to five exceptions.
