The Kashmir Files has continued its onslaught at the box office as our tracking suggests that the film has recorded its biggest ever day since release on 2nd Saturday. As per estimates, The Kashmir Files has collected approx. Rs. 23 to 25 crores on its 9th day to take the total collection to approx. Rs. 143 crores.
Be it East, West, North or South, The Kashmir Files is the talk of the town, and has overshadowed a much bigger film - The Akshay Kumar fronted Bachchhan Paandey. Who would have thought of an Anupam Kher film to do such numbers? The advances for Sunday are simply extraordinary and The Kashmir Files is looking at a 10 day total around the Rs. 170 crore mark.
The Kashmir Files is on its course to emerge one of the biggest blockbusters of modern era, with an unheard return on investment for the makers. The audience is going berserk over the film, and some properties have also increased the showcasing of the film on Sunday, as compared to Saturday and Friday. The Kashmir Files has a shot of touching Rs. 300 crore by the end of its run.
The Kashmir Files was a slow starter at the ticket windows, competing with Radhe Shyam, and this trend is a prime example about what audience word of mouth can do to a film.
