Mohit Suri's romantic thriller, Malang took a fair start at the box-office. As per early estimates, the film has raked in Rs. 5.80 to 7 crore on its opening day, with almost an equal contribution from the metros and mass belts. The film was more or less linear throughout the day, with the biz taking the expected jump at the multiplexes towards the evening and night shows.
The film, starring Aditya Roy Kapur, Disha Patani and Anil Kapoor, was in need of a better music album as that would have translated in better pre-release buzz and hence a marginally better start. Music is usually the USP of intense romantic thriller like Malang, which doesn't ride on saleable names, particularly in the mass belts. The single screens recorded occupancy of 25 to 30% through the day and same was the scenario with multiplexes too.
The word of mouth seems to be mixed, and hence the big jump over the weekend will be missing. The cinema halls in Delhi are shut tomorrow owing to the elections and this will result in a flat Saturday or even drop in collections on Day 2. Malang is headed towards a weekend around the Rs. 20 crore mark, which is just about decent.
Malang faces stiff competition from Love Aaj Kal next week, which also has a target audience similar to Malang, more in the metros. The second release of the week, Shikara is a disaster on its opening day itself, as the film has collected around Rs. 75 Lakhs on its opening day. The reports are also mixed, which means, its curtains down for the film on the first day itself. And this was more or less expected.