Dishoom has done it right by reaching out to its target audience en-route release. With the film’s promos focusing on buddy-cops and staying on to be youth centric for most part, the makers have managed to grab good attention. It has been a while since a film like Dishoom came where funny banter between the two male protagonists was the mainstay of the film. Films like Ram Balram, Ram Lakhan, Bade Miyan Chote Miyan, Garam Masala, Mujhse Shaadi Karogi are some of the names that come to mind, when one sees John Abraham and Varun Dhawan in action.
All of these means that in the multiplexes, the film should get a fine start from the opening shows itself with college going students stepping in. As for the families, the film should appeal to them more on Saturday and Sunday.
As of now, the film should take a double digit start and anything more than that should be an added bonus. This year, only six films have managed it so far: Sultan, Fan, Housefull 3, Airlift, Baaghi and Udta Punjab. Out of these, two films have been produced by Sajid Nadiadwala and one has Eros associated with it. With the two giants coming together for Dishoom, all eyes are on the film’s run.
Back in 2011 when director Rohit Dhawan’s debut film Desi Boyz had released, it had managed an opening weekend of Rs. 28 crore (even with an A certificate). That said, the presence of Akshay Kumar and Deepika Padukone along with John Abraham, as well as a couple of chartbusters had helped fetch such numbers as well. Now that Rohit is returning with John Abraham, Varun Dhawan and Jacqueline Fernandez in Dishoom, numbers more than these are pretty much on the cards.