Madaari had a low opening day at the Box Office. Despite the fact that there was not much of a competition from any other Hindi film in the running (Great Grand Masti is already out and Sultan too is just about chipping in), the film couldn’t really capitalize on the space available for itself. That said, the Nishikant Kamat directed film was always dependent on word of mouth to do the talking.
In fact the collections that it eventually brought in as well, around Rs. 2 crore*, had also a great deal to do with the push that the film managed in last 8-10 days, courtesy social media. Irrfan went all out like never before to promote the film and was quite active on social media to ensure that target audience – city multiple crowds – brought on some footfalls at the least. This ensured that the film wasn’t a disappointment on the day of release itself.
With decent to good reviews coming its way, the film would now be closely studying what audiences have to say about it. The acclaim hasn’t been widespread positive which would have made it double the collections, a la Talvar. Also, the word of mouth isn’t extraordinary either. Though the film hasn’t been panned by any, it hasn’t been hailed to the sky either.
All of this means that today and tomorrow would be most critical for Madaari, which also boasts of Jimmy Sheirgill (who has delivered a good performance) as another notable name. Unless the collections jump drastically now, it would be tough for the film to survive during the weekdays. Thankfully for it, Kabaali[Hindi] hasn’t taken a hurricane like beginning either, which means it could still be ‘fingers crossed’ moment for all involved with Madaari.
*Estimates. Final numbers awaited