Amongst all the films in the running, Article 370 has emerged as the top performing of them all. Despite new releases as well as some holdover films, it’s the geopolitical action drama that’s finding the most footfalls for 11 days in a row now. The film has pretty much come on its own and for the rest of the week too, it would be bringing in the most footfalls on a daily basis.
This was seen not just over the weekend gone by when the collections were quite good but now at the start of the weekdays as well, what with Rs. 2 crores* been collected at the box office. For a film of this sort of scale, size, setting and genre, such collections are good enough to keep coming on the weekdays of Week 2. In fact, as long as collections stay over Rs. 1.50 crores mark right through the weekdays, it would be good enough as the film has already recovered its cost and has been making profits with its current total standing at Rs. 56.44 crores*.
Meanwhile, one waits to see how much distance Laapataa Ladies covers in days to come. Theatrically, its business is not in line with the merits and one expected Monday to see some sort of hold. That was going to be always challenging, especially since the opening weekend hadn’t seen the kind of jumps that would have got it into a comfortable spot as had happened with 12th Fail. Hence, with Monday coming to Rs. 0.35 crores and the overall collections moving to Rs. 4.10 crores, all eyes would be on the best that it can gather in its lifetime run.
*Estimates. Final numbers awaited
Note: All collections as per production and distribution sources
