Entertainment conglomerate Mukta Arts Limited acquired a minority stake in Ketan Mehta’s Maya Digital Studios.
After taking this stake, the Mukta Arts group is now present in all the major verticals of the film industry starting from Film Education (Whistling Woods International), Programming & Distribution (Mukta Movie Distributors), Exhibition (‘Mukta Cinemas’ chain of multiplexes open in April 2011) and now in the Animation & VFX industry in Maya Digital Studios.
The new studio will be based out of the Mukta Arts Head Office Building ‘Mukta House’, in Filmcity Mumbai & will have 4 primary business lines – Original IP creation, outsourced Animation & VFX work for international projects, international co-productions & 2D to 3D conversion.
Rahul Puri, Executive Director, Mukta Arts said, “Animation and VFX have been on our radar for the past couple of years and we have been exploring the right entry point into this sunrise industry. So, while investment in Maya, has been a matter of timing, we have been considering this industry for a while.”
Mukta Arts Chairman Subhash Ghai said, “Ketan Mehta is a highly artistic & creative filmmaker and has also proven to be a visionary when, almost a decade ago; he realized the potential of Animation & VFX as a key component of filmmaking and forayed in the same. We are confident that this partnership of Mukta Arts’ tradition of path breaking cinema and Maya’s potential of success in the fields of Animation & VFX will bear fruit, sooner rather than later.”