Acendo Capital & NRG Gaming launch 'Play Factory - the eSports Venue'

Acendo Capital, an asset management firm specializing in the Media and Entertainment industry, along with the Gaming cafe major NRG, have launched 3D e-sports cafe with the brand name 'Play Factory'. A network of world-class eSports Venues have been planned, the kickoff of which is the first at Oshiwara, Mumbai, to be inaugurated on 11th February 2011.

This first offering is well equipped with high end hardware including 24" LED full HD BenQ monitors, built to specification rigs from ASUS & Coolermaster, Graphic Cards and 3D kits from nVIDIA, and the choicest accessories from Razer, to name a few.

Acendo Capital & NRG Gaming launch ‘Play Factory – the eSports Venue’

"By providing a world-class gaming experience, Play Factory will soon be the venue of choice for various Gaming Leagues/ Championships, both Indian and International. The focused business model has been developed, fine tuned, and incubated over the last 12 months. With two eSports Venues in Mumbai, Play Factory will become easily accessible for many more and diverse gamer communities", said Acendo Capital's Neeraj Jaitly.

NRG Gaming's Bhavya Parekh added, "The venue has been carefully designed with a gamer centric approach. It will also emerge as the solitary consolidated platform for brands to showcase technology, products and promotions to the entire value chain of the Gaming."

Play Factory's 'Gaming Ambassador' Ben Varghese shares his perspective, "Gaming has become a pop culture phenomenon and is redefining entertainment. As it is said, that the experience of driving a car is to drive a Ferrari on the Freeway - similarly gaming is about a good system, quality equipment, and a good ambience to experience a high-res game. Play Factory marks the beginning of a new phase for professional & casual gamers."