We'll the firm is firstly over hyped, due to tremendous marketing skills.
The film is quite entertaning, and looks to a remake of karz, especially in the second half.
Great sets, fantastic presentation, tremendous songs, great star appeal, but what lacks is a strong screenplay and story. What do we expect from amateur director Farah Khan, her Main Hoon y the way had better stroy and direction.
The film may well proove to be the biggest hits on the year, but the quality of Indian cinema has dropped, with films lke partner doing roaring business.
Overall, over hyped, boring second half. Its a typical masala film.