'Vivah' marketing: Sarees, train tickets, bindi packets 

By Taran Adarsh, December 16, 2006 - 04:18 IST

More on VIVAH and its marketing strategy…

• At Sriram Mandir, Shivpuri, the exhibitor has printed lucky draw numbers on every ticket. After every show, one saree and a blouse is given to the winner of the lucky draw, i.e. four sarees and blouses are distributed to the winners every single day.
  
  
• At Jyoti cinema, Guna, the exhibitor has printed lucky draw numbers on every ticket and the winner of the lucky draw gets a free train ticket worth Rs. 410/- to Vaishno Devi temple.
  
  
• At Rajvilas cinema, Nagpur, every woman-cinegoer is being gifted a packet of bindi free with each ticket.

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