K Sera Sera launches music channel 'Lemon' 
By IndiaFM News Bureau, December 13, 2006 - 09:03 IST
Film production and distribution company K Sera Sera, has forayed into the musical domain with its new music channel ‘Lemon’. Lemon will showcase and celebrate music based entertainment.
Suguna Narayan who has been appointed as the CEO of Lemon, says, “We’ve put together a dynamic team from different streams, bringing together their unique skill sets and perspectives.”
Lemon attempts at a fresh look and new content and stylization. The channel will also include reality shows aimed at providing unavailable platforms for aspiring artists in Bollywood.
Lemon identifies a unique marketing tool and brings together an integrated approach to marketing by bringing together three media vehicles, Bollywood, television and brands. Lemon is claimed to be the turnkey project for K Sera Sera.
K Sera Sera has a lot of movies to its credit. After Bhagam Bhag and Darna Zaroori Hai in 2006, the production company is coming up with Nanhe Jaisalmer, Partner, Airport, Subway and Bihaad in 2007.
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