Vivah becomes the first Indian movie to premiere on the Internet 
By IndiaFM News Bureau, November 15, 2006 - 11:00 IST
Rajshri Media (P) Limited, the digital media and entertainment arm of the Rajshri group, launches rajshri.com, a broadband entertainment destination online for premium Indian video content. In an unprecedented move, rajshri.com premieres Sooraj R. Barjatya’s eagerly awaited movie Vivah online, day and date with its worldwide theatrical release. The online premiere is aimed predominantly at the growing number of international consumers for Bollywood entertainment, who are both broadband enabled and technology savvy.
Rajshri Media has already aggregated more than 3,000 hours of premium Indian video content across multiple genres. Consumers can stream and download hundreds of full-length feature films, including blockbusters like Phir Hera Pheri, Hera Pheri, Amar Akbar Anthony, Ek Duje Ke Liye, Love In Tokyo, Hum Aapke Hain Koun..! etc. Rajshri.com also features film and non-film music videos, concerts, humor clips, short films and documentaries licensed from the most respected individuals and organizations of their fields.
Three versions of Vivah are be available on rajshri.com which started on November 10, 2006: original theatrical version in Hindi, theatrical version in Hindi with English subtitles and its Telugu version, Parinayam. Consumers will be offered options to stream the movie on their PCs or download the movie with a limited 72-hour license.
Going forward, Rajshri Media plans to aggressively build depth and breadth in each content category of rajshri.com, add exciting new features to the site on a regular basis, launch comprehensive sections on Astrology, Numerology, Indian Food and Spirituality besides others, add regional language content across multiple categories and integrate rich content repurposed for mobile phones, iPods and other digital devices. One of the key focus areas of Rajshri Media is the creation and development of Original Programming for new media and digital devices, which has the potential to spawn an entirely new digital entertainment revolution in the days to come.
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