Hungama Mobile Announces Music from Shahrukh Khan’s Movie “DON”, Available on iTunes Music Store 
By IndiaFM News Bureau, August 28, 2006 - 02:41 IST
First time music from a Bollywood Blockbuster is released on itunes along with audio release.
MUMBAI, India- August 28, 2006-Hungama Mobile, the largest aggregator, developer and publisher of Indian entertainment content and TSeries, the no. 1 music company in India, today announced the music of the much-awaited Shahrukh Khan blockbuster “DON” is available of purchase on the The iTunes Music Store (www.itunes.com). This is for the first time in the history of the Indian film industry that a movie soundtrack has been made available online the same day as the official launch of its music, and prior to the public availability of the CD. The release was done in star studded event by Shahrukh Khan himself on Saturday.
“This provides a great opportunity for Bollywood, as the worldwide popularity of iTunes means we can reach out to the growing Bollywood fan base online, wherever they are,” said Neeraj Roy, MD & CEO, Hungama Mobile. “We're proud to have achieved a milestone by making the DON music available on iTunes.”
“We are continually working to forge strategic relationships with key digital entertainment players, such as iTunes, to extend Hungama Mobile's presence in online entertainment globally,” said Chief Operating Officer, Saleem Mobhani, “We remain fully committed to ensuring our partners can fully leverage their content to develop new revenue streams and maximize existing ones."
“It's another step forward in our endeavor to reach the Global consumer and offer them the best of Bollywood through our digital initiative which is the first from the Indian music industry.” said Mr. Bhushan Kumar, Chairman & MD, T-Series “We are really excited to be working with Hungama Mobile to deliver exiting and original entertainment content and are working diligently to establish a more comprehensive distribution network in the mobile & digital space.”
"We are excited to be working with Hungama Mobile to release the Music of DON for the First time on the Digital platform via the iTunes Music Store along with the Audio Release." said Ritesh Sidhwani, Producer, Excel Entertainment, "We are looking forward to increasing the fan following of Hindi Films by reaching out to a Main Stream audience through iTunes and welcoming the NEW era of Digital consumption of content"
The DON soundtrack will be featured on the World Page on iTunes.
About Hungama Mobile
Hungama Mobile is the largest aggregator of Indian Entertainment Content (Bollywood) globally. Their portal www.indiafm.com is the largest vertical for Bollywood content worldwide, with 8Mn unique visitors every month finding their daily dose of Bollywood on this online destination. They develop and deploy content across the spectrum of Tones, Images, Video, Games and Applications. The company currently has relationship with 47 Operators and Partners in 17 countries such as North America, UK and EU, South Africa, Australia, Germany, South East Asia etc. and Digital Entities such as iTunes. The significance of marketing of India's biggest exports i.e. Bollywood on the digital platform is only ratified by the fact that India is now 4th largest Internet market in the world.
About Bollywood:
- It acquired this name in the 1970's from its more famous and richer cousin in Los Angeles.
- Bollywood films are now viewed in 127 countries and dubbed in 38 languages
- It makes about 1000 movies and sells 3.6 billion movie tickets each year.
- Bollywood movies are viewed by over 2 Billion people.
- 17% of UK Box Office is from Bollywood films.
- The movie Kabhie Alvida Na Kehna (Never Say Goodbye) has the highest per screen average in UK for 2006.
- Bollywood is increasingly becoming, mainstream in countries such as: UK, South Asia, South Africa, North America, MENA, and South-East Asia.
About DON:
- The Movie is an adaptation of the original “DON” starring Amitabh Bachchan.
- The original movie was the biggest block buster of its time with extremely catch music which is still etched in popular consciousness.
- The newer version retains some of that music, albeit remixed for contemporary tastes.
- Shahrukh Khan plays the character of Amitabh.
- DON is the most awaited Bollywood film of 2006
- Movie Shot in International Locales: Malaysia, London, Paris with slick production.
- Will release with 1500 Prints globally. (The previous maximum so far is 1000 prints)
About Shahrukh Khan [SRK]:
- Shahrukh Khan popularly known as the King Khan of Bollywood.
- #74 on E!'s 101 Hottest Celebrity Bodies Countdown (aired January 2006).
- 27 Million Search Results for Shahrukh Khan on Google compared to 24 million for Nicholas Cage.
- In India, Shahrukh Khan is so famous he can't leave home without half a dozen minders.
- In the UK, he sells out Wembley arena in minutes when he comes here to perform live events with song perfomance routines from his film.
- Shahrukh himself, as the biggest Bollywood star today, both in India and on the NRI circuit, easily charges 2-3 million US$ per film.
- Brand Ambassador leading brands such as Airtel, Pepsi, Tag Heuer, ICICI bank, Hyundai, Sun-Feast & others.
- Nominated for 57 Awards and WON 15.
- SRK's latest movie KANK (Never Say Goodbye) has seen USD 10 Million in Box Office Receipts over the first weekend.
About T-Series:
- It is the only Indian Music Company to be profitable in the last 15 years.
- It is the Largest Music Company of the Indian Music Company in India.
- 80% market share of Bollywood Content.
- Extensive Captive Talent under the T-series Label.
- Aggregates content across 14 languages, 8 different genres of Indian Music.
- 400 Million units of T-Series content are sold annually through the largest dealer network in India and globally for Indian Music.
About Neeraj Roy - Managing Director & CEO, Hungama Mobile
Neeraj always wanted to be an entrepreneur right from his early days in business school but he soaked in ten years of services marketing experience before taking the plunge. In many ways that entire experience helped him build a company that has seen the dot com boom and bust and yet survived.
Neeraj was voted amongst the “Top 50 Most Influential People in Mobile Content” by UK based Mobile Entertainment publication. This list included other stalwarts such as Steve Jobs of Apple, Graehme Fergusson of Vodafone and Takeshi Natsuno of NTT DoCoMo.
Neeraj was awarded the Sun Microsystems-Economic Times Young Leader award in 2001 and voted as 25 young leaders in the new millennium by Business India. Neeraj is associated with bodies such as CII, FICCI-FRAMES, TiE etc.
He is a regular speaker at both international and domestic conventions on subjects like Digital Marketing, Mobile Entertainment and Entertainment Marketing.
About Saleem Mobhani - Chief Operating Officer, Hungama Mobile
Saleem has been the co-founder of IndiaFM.com that now functions as the entertainment division of Hungama.
www.indiafm.com is world's #1 Bollywood destination, with more than 8Mn unique visitors and 120Mn pageviews monthly, has been consistently rated as amongst the best in its genre. It is the most credible and popular source for anything on Bollywood.
Saleem now heads Hungama Mobile, the mobile division of Hungama, one of the South Asia's largest content aggregators, developers and publishers in the Digital and Mobile Entertainment, Marketing and Applications business.
Hungama Mobile through it multi year agreement with T-Series, now represents over 70% of Bollywood content. Through this deal, the company acquired an exclusive global license to their content.
Saleem is also associated with bodies such as CII, FICCI-FRAMES, Film and TV Producers Guild of India etc.
He is a regular speaker at both international and domestic conventions on subjects like Digital Entertainment, Mobile Entertainment and Entertainment Marketing.
Press Contacts
Shweta Shukla
Email: shwetashukla@hanmerpr.com
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International technicians on DON
