Percept Picture Company announces sequel to Hanuman 
By IndiaFM News Bureau, April 3, 2006 - 05:25 IST
Percept Picture Company (PPC) recently announced its co-production venture with Toonz Animation India Pvt Ltd in Mumbai. PPC is all set to launch the sequel to its full length animation film Hanuman. This film marks PPC’s first co-production with Toonz Animation India Pvt Ltd, an award winning animation studio delivering content for Film, Television, DVD, Internet and other interactive platforms.
Commenting on the alliance with Toonz Animation and their first co-production together, Mahesh Ramanathan, COO, Percept Picture Company said “The sequel is a reaffirmation of PPC’s faith in creating world class animation content. Over half of India’s population is below the age of 25 and PPC wishes to play an active role in partnering animation studios in Intellectual Property creation & ownership to ensure Indian stories reach out to Indian children the Indian way. We are glad to partner with Toonz Animation on the sequel and are confident of delivering a high quality product that would enable Hanuman to transcend geographies in terms of appeal and entertainment value. We are planning to release the sequel during Diwali 2007.”
With this film, kids will now get to watch the story of “Hanuman” solving today’s problems. It would be more on the lines of a superhero like a Superman or a Spiderman. The film is to be directed by animation veteran V.G. Samant, the director of the first part and will have a huge budget, bigger than the first part. .
Belying the myth that there is no market for animations films in India; “Hanuman” has proved one of the most successful stints of its genre. Looking at the fabulous response the film got from its audience, it has paved the way for two trends in the country — of children’s films and of animation films. Percept Picture Company plans to make its base in this potential market.
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