Unique marketing tie-up for 'Taxi No. 9 2 11' 
By IndiaFM News Bureau, February 8, 2006 - 05:42 IST
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Western Union, a global leader in money transfer, has tied up with UTV's International Distribution Division in the UK for the promotion of Ramesh Sippy's forthcoming title, 'Taxi No. 9 2 11', releasing on February 24.
Starring John Abraham, Nana Patekar & Sameera Reddy in the lead, 'Taxi No. 9 2 11' is a UTV Motion Pictures release, directed by Milan Luthria.
By virtue of the collaboration Western Union will run a series of contests for a week on Sunrise Radio and Radio XL promoting the film, the winners of which will meet Bollywood heartthrob John Abraham in Birmingham & London at a Western Union location during his 'Taxi No. 9 2 11' promotional tour on 14 th and 15th February respectively.
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