UTV launches anti-piracy operation 
By Taran Adarsh, January 28, 2006 - 23:13 IST
While RANG DE BASANTI is looked forward to as one of the most eagerly awaited movies of 2006, UTV Motion Pictures is also taking a serious note of the potential threat to the commercial prospects of the movie from activities stemming from piracy.
UTV Motion Pictures has appointed credible investigators, backed by support from the police across various states. This anti-piracy team backed by a squad of over 100 agents has already fanned across the country and is expected to conduct several raids over the next few days. .
One unique measure undertaken by UTV is coding the print. While this exercise has been conducted in the past, it has not met with much success as pirates have managed to remove the code. This time, however, with the help of some technological innovation, the producers are confident that pirates will not be able to make much of a dent.
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