Bollywood Business Talk
'Bhoothnath Returns' witnesses growth, cements its status!
Let's face it, the non-Hindi films are posing tough competition to Hindi films. Additionally, the uninterrupted flow of Hollywood films is hitting the business of Hindi movies hard. Last Friday, BHOOTHNATH RETURNS had no competitor to contend with... Really? No competition at all? Those who feel that way are mistaken, since the friendly ghost had to compete with DISCO SINGH [Punjabi film, starring Diljit Dosanjh] in North India and NAAN SIGAPPU MANITHAN [Tamil film, starring Vishal], RACE GURRAM [Telugu film, starring Allu Arjun] and GANGSTER [Malayalam film, starring Mammootty] in South India. In addition, Bengali and Kannada films also dominated the marketplace. I am not including the Hollywood films that opened alongside…
Naturally, the business of BHOOTHNATH RETURNS was bound to be affected, since the footfalls got divided.
Coincidentally, there's a barrage of 'ghost movies' of late -- GANG OF GHOSTS [comedy], RAGINI MMS-2 [horror + erotica] and now, BHOOTHNATH RETURNS, but this one makes a strong social statement. Although there was mixed talk initially [perhaps because the film opened to dull houses], the audience feedback was extremely heartening and that helped BHOOTHNATH RETURNS gather momentum from Friday evening onwards.
The business of BHOOTHNATH RETURNS witnessed ample growth on Saturday. Sunday too witnessed a similar trend, with the business growing manifold in every circuit. In view of the fact that the film had a lackluster start on Friday morning, the weekend total of BHOOTHNATH RETURNS can be termed more than satisfactory. The viewers have given their mandate and it would be interesting how this well-made film fares on weekdays [I am expecting the film to hold very well on Monday].