Bollywood Business Talk
The lion roars... again!
By Taran Adarsh, August 18, 2014 - 08:31 IST
Back in 2011, when SINGHAM released, the character of Bajirao Singham became an instant hit with moviegoers. The forceful drama, the remarkable confrontations between Singham [Ajay Devgn] and his opponent Jaykant Shikre [Prakash Raj], the raw and gritty stunts, the clap worthy dialogue... SINGHAM was a complete package and expectedly, the devoted fans of masala movies embraced the film warmly. Naturally, everyone was curious to know when Reliance, Ajay Devgn and Rohit Shetty would announce the second installment of SINGHAM.
Over the years, Rohit Shetty has become a reputable brand, with six back-to-back hits, which includes three Rs 100 crore grossers [GOLMAAL-3, BOL BACHCHAN, SINGHAM] and one Rs 200 cr grosser [CHENNAI EXPRESS]. The expectations from SINGHAM RETURNS, expectedly, were humongous and its release was perfectly timed too -- 15 August [Independence Day].
SINGHAM RETURNS started on a thunderous note and the national holiday helped the film surpass the Day 1 biz of KICK by a couple of crores, thus emerging the highest opener of 2014 [so far]. The film maintained its speedy run over the weekend, collecting a big, fat total in its opening weekend and marching gallantly towards the *lifetime business* of SINGHAM [Rs 100.30 cr nett]. Monday being a partial holiday, the film should add a substantial figure to the booty, while the film is expected to cross Rs 100 cr nett on Day 5 [Tuesday].
The question is, will SINGHAM RETURNS maintain its momentum over the weekdays [Tuesday onwards]. I genuinely believe it will, since the audience feedback is beyond positive. The question is, will SINGHAM RETURNS touch Rs 200 cr nett mark? It's a wait and watch situation right now.
In the meanwhile, here's awaiting SINGHAM-3.