Zayed Khan unveils Roxton menswear ad campaign

“The basic look and the feel of the campaign is in direct tune with our tagline, which is ‘Stop expecting start believing…I am fashion’. With this campaign, we want to tell the world that fashion like this is very much possible, Read More">without burning a hole in the pocket. The range that we are offering isRead More

"The basic look and the feel of the campaign is in direct tune with our tagline, which is 'Stop expecting start believing…I am fashion'. With this campaign, we want to tell the world that fashion like this is very much possible, without burning a hole in the pocket. The range that we are offering is very affordable that will suit the budget of every common man. The basic theme and the intention of the ad campaign is to make the consumer feel fashionable and also fashionably conscious without making them a fashion victim!"

Zayed Khan is known stylish mannerisms. The actor has now been signed up as the brand ambassador for Roxton Clothing, one of the leading names in the field of textiles, garments. We caught up with Zayed Khan for an exclusive tête-à-tête as he unveils the ad campaign, Read More">exclusively to Bollywood Hungama. Over to you Zayed…Read More

Zayed Khan is known stylish mannerisms. The actor has now been signed up as the brand ambassador for Roxton Clothing, one of the leading names in the field of textiles, garments. We caught up with Zayed Khan for an exclusive tête-à-tête as he unveils the ad campaign, exclusively to Bollywood Hungama. Over to you Zayed…

"The ad is basically aimed at an autumn winter collection, and it's focused on jackets and jeans. The 'look' of the campaign is totally inspired to make it look uber cool. We have tried to make it look fashionable without over dressing and killing the look. 'Being minimalistic' is the key word here. Even the cuts that the jeans and the T shirts are offering are very slim and sleek fitting, very long and tapered."

“I think that there are lots of people who are actually ‘victimized’ by fashion. The whole idea of the campaign is that be real and also conscious about your personality as fashion can not only accentuate your personality, but also accentuate who you are. On a parting note, from here, Read More">I am heading straight toRead More

"I think that there are lots of people who are actually 'victimized' by fashion. The whole idea of the campaign is that be real and also conscious about your personality as fashion can not only accentuate your personality, but also accentuate who you are.

On a parting note, from here, I am heading straight to London for the shoot of Priyadarshan's flick Tez. This is one film about which I am all charged up."