The Making of Aamir Khan’s ‘Ghajini’ mannequins

So, who came up with the basic concept of the Aamir statue? It was not an individual decision. We were told that in the initial stages, it would be a replica of Aamir in the sitting position, as seen in the film posters. However, Read More">we noticed that this would not be visible enough. We rethoughtRead More

So, who came up with the basic concept of the Aamir statue?
It was not an individual decision. We were told that in the initial stages, it would be a replica of Aamir in the sitting position, as seen in the film posters. However, we noticed that this would not be visible enough. We rethought the concept and hence the decided to create standees. While on the other hand, Aamir himself was pretty happy with the ideation process and decided to help with the designing.

So, any plans to work on more such promotions for other films? We can’t actually say anything about this. However, we are always open to do things like this. And if we are approached to do something on the similar lines, then, yes, we will surely do so.

So, any plans to work on more such promotions for other films?
We can't actually say anything about this. However, we are always open to do things like this. And if we are approached to do something on the similar lines, then, yes, we will surely do so.

Read More">What was your experience of working with Aamir Khan like? It was simply enjoyable. Aamir made us feel so comfortable that we had no problems whatsoever. He actually liked our concept so much that he willingly offered to help by providing images and even posing for the same so that our sculptors could design theRead More

What was your experience of working with Aamir Khan like?
It was simply enjoyable. Aamir made us feel so comfortable that we had no problems whatsoever. He actually liked our concept so much that he willingly offered to help by providing images and even posing for the same so that our sculptors could design the statue with details. In the end, when he finally saw the replica, his only reaction was, "Wow! This is fantastic". The rest was all said by his look and his body language.

What was the process of creating the statue like? The process is a long one. First we started off by making a basic replica in mud and later taking it to the clay stage. In this stage, Read More">the mud replica is converted into a clay structure and later transformed into a POP do. The processRead More

What was the process of creating the statue like?
The process is a long one. First we started off by making a basic replica in mud and later taking it to the clay stage. In this stage, the mud replica is converted into a clay structure and later transformed into a POP do. The process itself includes various teams which work on different parts. Initially, there is the basic design then the modeling, which is followed by the formation. The last step is the final POP version of the same.

What was the brief given to you about this? The brief we got said nothing about the film. All that we were told was that we had to come up with Aamir’s statue in POP. We had not inkling about the film Ghajini or the use these statues would be put to. However, Read More">as weRead More

What was the brief given to you about this?
The brief we got said nothing about the film. All that we were told was that we had to come up with Aamir's statue in POP. We had not inkling about the film Ghajini or the use these statues would be put to. However, as we progressed we got further more details about the same. Initially, it was on a pure need-to-know basis.