‘Say No To Tobacco’. What will it take for you to quit?
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Mahesh Bhatt When society ignored me!Mahesh Bhatt
When society ignored me! -
Nafisa Ali When I lost the ones whom I loved most!Nafisa Ali
When I lost the ones whom I loved most! -
Viveik Oberoi When I shied away from my dad!Viveik Oberoi
When I shied away from my dad! -
Urmila Matondkar When cigarette smoked me in!Urmila Matondkar
When cigarette smoked me in! -
It can well be termed as a casting coup of the decade. With the likes of Mahesh Bhatt, Shashi Kapoor, Viveik Oberoi, Urmila Matondkar and Nafisa Ali joining hands together, it makes for a highly exciting venture! But no, Read More">don’t run your imaginations wild by expecting all of them to be associated with each otherRead MoreIt can well be termed as a casting coup of the decade. With the likes of Mahesh Bhatt, Shashi Kapoor, Viveik Oberoi, Urmila Matondkar and Nafisa Ali joining hands together, it makes for a highly exciting venture!
But no, don't run your imaginations wild by expecting all of them to be associated with each other for a movie. Instead it is for a noble cause, as they participate in a 'Say No To Tobacco' initiative launched by India's premier multiplex chain � PVR Cinemas.
As everyone is aware, 31st May is considered as a WORLD NO TOBACCO DAY and it is for this day that the multiplex chain, celebrities and the Cancer Patients Aid Association have collaborated with each other to spread a buzz about the ill-effects caused by Tobacco/smoking in the society.
Celebrity messages from Shashi Kapoor, Urmila Matondkar, Nafisa Ali, Vivek Oberoi and Mahesh Bhatt will be flashed across at each of their screens in Delhi and NCR till 31st May'06 and to add to the fun, there would be a contest to make the patrons win free movie merchandise and movie tickets till 8th June'06.
The initiative is being touted as a 'Mass Media campaign' towards the 'NO Tobacco Week' as cinema continues to act as a 'catalyst for change' in the society!
What will it take for you to quit? That's a basic question that everyone from Mahesh Bhatt, Shashi Kapoor, Viveik Oberoi, Urmila Matondkar to Nafisa Ali have to ask!
