On the business front, it was but natural, that after a successful stint with the mutually money-making, corporate association with Eros in Heyy Babyy, Kambakkht Ishq, Housefull and Anjaana Anjaani, NGE was flooded with multiple corporate offers to associate & partner its envious array of plum projects with them.
However, it is heard that even more tempting offers to off-load equity in order to be part of the action, have not been able to entice a determined Sajid Nadiadwala, who, this time is convinced to steer NGE independently, to its next level.
Plans for 2012 too are in full swing, to lock in scripts with two top heroes who have shown their keenness to work with the banner once again, after having had a great interaction for the first time.
Around the same time, Salman Khan, who has literally nurtured his friend Sajid Nadiadwala's foundation for years with super-hits like Judwaa, Jeet, Har Dil Jo Pyaar Karega and Mujhse Shaadi Karogi, will kick-start Kick, to be directed by Shirish Kunder.
Imtiaz Ali's film for Sajid Nadiadwala, which will reportedly feature Hrithik Roshan will start towards the end of 2011, hereby completing the year's hectic shooting slate, perhaps the best in the business.
The New Year will trigger off with two new shots in the arm of his organization - the Saif Ali Khan starrer directed by Siddharth Anand based on Chetan Bhagat's book '2 States', which starts shooting in January 2011 and the Shahid Kapoor starrer Heer And Ranjha directed by Sabbir Khan.
Both Saif & Shahid will be working with NGE for the first time. Also, this will be the first time that NGE will be filming two of its projects simultaneously and gearing both the films for 2011 release.
For NGE, Nadiadwala Grandson Entertainment, its been surviving and scoring in that era of entertainment when the corporates, with their multi-million dollar fund raising & over-committing capacity, almost wiped out most of the individual production houses.
It's been sheerly on the strength of the versatility and vision of its spearhead Sajid Nadiadwala that has made NGE a force to reckon with, despite the corporate onslaught.
With two successful multistarrer movies, Housefull and Anjaana Anjaani already having released this year, all eyes are now fixed on 2011-2012.