In this day and age of digital world, one of the main yardsticks of an actor / actress' popularity is how popular he/ she is in the online space. Going by this criteria, we decided to do a comparative study using Google Trends to decode who is the most popular and searched actress in B-town today? The study was conducted for the last 3 years starting from January 2010 to December 2012 and featured the 3 top heroines ruling the roost in Bollywood namely Katrina Kaif, Kareena Kapoor and Priyanka Chopra. Here are the results of the same:
2010
Releases:
Katrina - Raajneeti, Tees Maar Khan Kareena - Milenge Milenge, We Are Family, Golmaal 3 Priyanka - Pyaar Impossible, Anjaana Anjaani
In the year 2010, Katrina Kaif (with an average online search index of 74) is leaps and bounds ahead of both Kareena Kapoor (with an average online search index of 24) and Priyanka Chopra (with an average online search index of 19). Kareena has an upper hand over Priyanka for most of the year. The only time PC manages to overtake Bebo is in the week Sept 26-Oct 2 when her film Anjaana Anjaani released.
If one takes an overall look at the online popularity of the 3 leading actresses of Bollywood over the last 3 years, Katrina leads the race (with an average online search index of 42) comfortably followed by Kareena (with an average online search index of 19) and Priyanka (with an average online search index of 13). For most of 2010 and 2011, Katrina was way ahead of both Kareena and Priyanka but the gap decreased substantially in 2012.
For most of 2010 and the first half of 2011, Bebo and PC were almost neck to neck but post 2nd half of 2011 Bebo has clearly overtaken PC to occupy the 2nd spot.
Region wise
If one were to analyze the region-wise popularity of the 3 leading actresses, Katrina and Kareena are most popular in Pakistan followed by India while Priyanka's popularity is highest in India followed by Nepal. PC's popularity in Pakistan is comparatively very less. She is in fact more popular in places like Fiji Islands, Mauritius, and Sri Lanka.
Katrina - Ek Tha Tiger, Jab Tak Hai Jaan, Agneepath (cameo) Kareena - Ek Main Aur Ekk Tu, Agent Vinod, Heroine, Talaash, Rowdy Rathore (cameo), Dabangg 2 (cameo) Priyanka - Agneepath, Teri Meri Kahaani, Barfi!
The year 2012 springs a few surprises. Katrina still leads the race but her average online search index (40) shows a huge drop as compared to the earlier 2 years when it was way over 70. So in a way the gap between Katrina, Kareena and Priyanka is reduced significantly this year. Kareena continues to occupy 2nd spot with an online search index of 27 while PC lags behind with an online search index of 16. The only time Kareena zooms way past Katrina is in the week Oct 14-20 which was the week during which her marriage to Saif Ali Khan took place amidst much fervour.
Katrina - Zindagi Na Milegi Dobara, Mere Brother Ki Dulhan Kareena - Bodyguard, Ra.One Priyanka - 7 Khoon Maaf, Don 2, Ra.One (cameo)
In the year 2011, Katrina (with an average online search index of 79) further strengthens her foothold over both Kareena (with an average online search index of 33) and Priyanka (with an average online search index of 24). Both her films Zindagi Na Milegi Dobara and Mere Brother Ki Dulhan were hits at the B.O. which worked in her favour. Kareena also had a good year with 2 blockbusters in Bodyguard and Ra.One but her online popularity only marginally increased compared to 2010 and she still is way behind Katrina. Priyanka, on the other hand, continued to lag behind both Katrina and Kareena. Katrina's search index peaked to 100 in the week Sept 4 - 10 when Mere Brother Ki Dulhan released. The only time PC managed to overtake Bebo was in the week of Jan 23-29 when the promos of 7 Khoon Maaf were in full swing. However, the film was a dud and PC continued to stay at the bottom for most of the year.