John Abraham supports Timberland’s CSR initiative in India

John, on his part, commented, “Being an actor and a nature lover, I felt a total connection with the ‘Unsung Heroes’ project. There are people who deserve appreciation and adulation for their efforts, Read More">who are never seen on camera. To me these are the true heroes. I feel honored that Mike and I have beenRead More

John, on his part, commented, "Being an actor and a nature lover, I felt a total connection with the 'Unsung Heroes' project. There are people who deserve appreciation and adulation for their efforts, who are never seen on camera. To me these are the true heroes. I feel honored that Mike and I have been given this opportunity to work with Timberland in finding the Unsung Heroes across India."

The said brand opened its first outlet at Ambience Mall, New Delhi, with John Abraham doing the honours. And to mark its official entry into the country, Read More">Timberland launched ‘Unsung Heroes- Not Starring John Abraham’. The project in question happens to be a long-term visionary project that will identify and celebrate all those who trulyRead More

The said brand opened its first outlet at Ambience Mall, New Delhi, with John Abraham doing the honours. And to mark its official entry into the country, Timberland launched 'Unsung Heroes- Not Starring John Abraham'. The project in question happens to be a long-term visionary project that will identify and celebrate all those who truly contribute to nature, behind the scenes. Talking about this association, John said, "They are the real heroes, but they are not actors." Along with John, renowned documentary filmmaker Mike Pandey is also closely associated with the project.

‘Timberland’ is a name that’s been associated with ‘quality shoes’ ever since the brand got launched in the market. Not many know that the journey began in 1952 with the start of the Abington shoe company in New England, USA. In 1973, Read More">the brand as the world knows it got its name as the firstRead More

'Timberland' is a name that's been associated with 'quality shoes' ever since the brand got launched in the market. Not many know that the journey began in 1952 with the start of the Abington shoe company in New England, USA. In 1973, the brand as the world knows it got its name as the first water proof shoe they created called Timberland. And it is this company, which dwelt into signing the praises of the unsung heroes. And if Bollywood star John Abraham lends his names to a cause, then, it better be worth it.

Talking about the project, Darshan Mehta, President and CEO, Reliance Brands Ltd., said that, “The ‘Unsung Heroes’ project clearly reflects the partnership between two socially committed business giants, Timberland and Reliance. To us, ‘Unsung Heroes’ is not an event, Read More">it is a movement. And with John Abraham and Mike Pandey agreeing to partner with Timberland’sRead More

Talking about the project, Darshan Mehta, President and CEO, Reliance Brands Ltd., said that, "The 'Unsung Heroes' project clearly reflects the partnership between two socially committed business giants, Timberland and Reliance. To us, 'Unsung Heroes' is not an event, it is a movement. And with John Abraham and Mike Pandey agreeing to partner with Timberland's first CSR initiative in the country, we couldn't have asked for more."