Rakul Preet Singh has been named the new brand ambassador for Japanese lingerie label Wacoal in India. The actor will front the brand’s lingerie collections in the country, beginning with its Autumn/Winter 2026 campaign, titled ‘In Pursuit of Beauty’.
The campaign centres on beauty as an evolving expression of individuality, with Rakul featuring in a film that explores different facets of personal style and self-expression. The visuals combine fashion and movement with glimpses of the craftsmanship behind the collection, placing the actor at the centre of the brand’s latest campaign.
For Rakul, the association reflects an approach to beauty that focuses on individuality and personal growth. Speaking about the collaboration, she said, "I've always believed that the best version of you is the one you're still working on. Wacoal approaches lingerie the same way, with so much thought and care going into every detail. When something fits you that well, you stop thinking about it and just get on with your day. I'm thrilled to be part of the Wacoal family."
The Autumn/Winter 2026 collection featured in the campaign includes designs intended for different needs, from everyday wear to styles with additional shaping and support. The Iris range features gel push-up lift, while Basic Mold focuses on a smooth silhouette under clothing. The Embrace range incorporates lace detailing, and Cool Comfort uses seamless, bonded construction designed to offer a lightweight feel.
Pooja Merani, COO of Wacoal India, also spoke about the association, saying, "At Wacoal, beauty is an ongoing pursuit, expressed through the harmony of thoughtful design, refined craftsmanship and exceptional fit. Rakul embodies this philosophy through her own approach to her craft with grace, discipline and an innate sense of individuality. Her ability to continually evolve while remaining authentic to herself makes her a natural fit for Wacoal. We are delighted to welcome her to the Wacoal family and bring the philosophy of 'In Pursuit of Beauty' to life through this association."
The campaign film brings together Rakul’s on-screen presence and details of the collection, highlighting the relationship between personal expression, fit and design. The association also adds another fashion and lifestyle campaign to the actor’s brand portfolio.
The Wacoal Autumn/Winter 2026 collection is available through the brand’s official Indian website and at its stores across the country.
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