Beauty and wellness brand WOW Skin Science revolutionized haircare in India with the launch of Onion based haircare range – making “modern tradition” a key trend in the country. Today, consumers swear by the WOW Skin Science Onion haircare range, and it continues to be one of the biggest and fastest-growing categories for the brand. As the next step, the brand plans to advance this revolution by reaching every household in India.
Kartik Aaryan and Rashmika Mandanna feature in WOW Skin Science’s campaign, watch video
To make this dream a reality, they have partnered with Kartik Aaryan and Rashmika Mandanna. They are young, and authentic and resonate with the brand’s philosophy that is transparent about ingredients, free from toxins, and powered by nature. The new campaign which goes across TV as well as digital showcases how Kartik and Rashmika recommend WOW Onion Oil as the most effective solution for hair fall. The campaign spotlights how uncontrolled hair fall can ruin a great occasion – including when you’re choosing outfits! Kartik and Rashmika both rush to offer a solution to their friend who notices hair fall, and while both try to push their recommendation first, they realize both were recommending the same product, that is WOW Skin Science Onion Black Seed Hair Oil.
Manish Chowdhary, Co-founder, WOW Skin Science, spoke about the new campaign, “With time, we have realized that our consumers want us to provide solutions that are derived from nature and are safe to use. Our new campaign is an homage to the age-old practice of oiling hair but with a modern twist – with Onion and Black seed oil, ingredients that possess excellent properties to reduce hair fall & improve hair growth. And with talents like Kartik and Rashmika, we wish to reach out to the maximum number of consumers looking for safe, natural, and effective solutions for their everyday haircare needs.’’
Kartik Aaryan shared his views on the campaign, “It was fun working on the WOW Skin Science Onion Oil campaign. Being a part of this campaign, I realized how much we underestimate the natural hair care regime. Thankfully, champi is a tradition that continues to be the number one hair care regime back at home which is natural, result oriented.’’
Rashmika Mandanna added, “Being in the industry, my hair goes through a lot - heat, styling, and blow-drying is part of everyday routine that often leads to hair fall. I generally prefer something natural for my hair that gives it strength and protects it from hair fall. Thanks to WOW Skin Science Onion Oil, which is infused with the goodness of onion, that helps effortlessly negate the day-to-day damage that my hair goes through."
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