The pre-Diwali period has always been looked upon as being a slow period in terms of BO revenue generation. However, Rakesh Roshan's superhero film KRRISH 3 seems to have finally broken the mould. The film has opened to an overwhelming start across the country, with plexes reporting 85% to 100% occupancies, while single screens starting on 100% note. Thanks to the historic start, despite the pre-Diwali festivities, KRRISH 3 can certainly emerge as the gamechanger, changing the mindset of the industry that feels releasing a film in the pre-Diwali period can prove risky for film biz.
However, today being Dhanteras, there might be a marginal dip in the evening shows. What remains to be seen is whether KRRISH 3 manages to become a record breaker, overtaking the earlier hits CHENNAI EXPRESS and YEH JAWAANI HAI DEEWANI. Wait and watch!
