With KICK entering third week and the screens and shows at cineplexes lessening across the country, the focus was on the next biggie, ENTERTAINMENT, starring Akshay Kumar. The comic entertainer, which lives up to its title, opened to a heartening response in the morning shows in North India and maintained its momentum during noon shows too. In fact, the opening of ENTERTAINMENT is better than Akshay's previous release, HOLIDAY - A SOLDIER IS NEVER OFF DUTY, at several centres. The business of the film is expected to get a boost from evening shows onwards.
Meanwhile, ENTERTAINMENT opened in UAE-GCC on Thursday and has collected approx AED 475,000 [Rs 79.37 lacs] on its opening day. Good!