With MAIN TERA HERO eyeing a major chunk of the pie last week, one expected the keenly-anticipated Amitabh Bachchan starrer BHOOTHNATH RETURNS to open well in the domestic market. Notwithstanding the solo release status, aggressive pre-release promotion and a brand value attached to its title, the start has been sluggish almost everywhere. The morning/noon show trends suggest 15% to 25% occupancy across several circuits.
The tepid start is being attributed to the fact that being a family film, the audience turnout in morning/noon shows is usually low, with a radical improvement occurring over evening and night shows, if the word of mouth is positive. In Punjab, however, BHOOTHNATH RETURNS has been severely affected by the much-awaited Punjabi biggie, DISCO SINGH.
Meanwhile, MAIN TERA HERO, which performed very well on weekdays, is expected to continue its winning streak, especially at single screens.