For the past few weeks, the industry has seen a lull in box office collections coming in from new releases. In fact the audiences have been holding their breath in an anxious wait for the Christmas holiday release of Aamir Khan's PK.
As expected, the Perfectionist Khan's film has opened on a high note with reports from across the country suggesting a 60-70% occupancy rate across morning shows, which is extremely good considering the fact that today is a working day. Looking at the reports coupled with the long running promotions, Aamir's one film a year concept, audience's anxiety for the actor's film release, the strong combo of Rajkumar Hirani and Aamir Khan, and the massive advance bookings that started on Monday, PK will set new box office records.
Apart from this, the three week long run, in addition to the massive screen count with little to no competition, PK is expected to do brisk business at the box office. Besides with good reviews, positive feedback from the audience and good word of mouth footfalls are expected to increase from evening show onwards.