The latest film from the house of Bhatts, BLOOD MONEY, had a sluggish start on Friday morning. The morning shows were generally dull, but the business witnessed an escalation, albeit slightly, from noon shows onwards. The performance at the single screens of mass belt was marginally better, but the plexes didn't see much improvement. The film will have to register a big jump in business on Friday evening/night and also over the weekend, if it has to post respectable numbers. The advantage with this film, like all Bhatt movies, is its low costing. The other release, BUMBOO, had a lukewarm start.
