Salman Khan has created history at the box office on Diwali day as his Spy Film, Tiger 3 has collected in the range of Rs. 42 to 44 crores on its opening day. With this, the film has not just scored an all-time single-day record for Laxmi Pooja Day but reached new heights that will remain unchallenged for years to come. It was Salmania at its peak as the spot bookings went to a different level with the loyal Salman Khan audience stepping up to create a special figure on day one.
Tiger 3 has surpassed the previous biggest Diwali Day by a margin of more than 100 percent, which speaks volumes about the kind of number the film has scored on day one. For those unaware, the previous record holder for the Diwali day collection is Krrish 3 at approx. Rs. 16 crores. Tiger 3 was released on the worst day of film business in India and yet clocked one of the biggest opening days of all time. The business has come primarily as the mass belts went on an overdrive owing to the raw audience pull of Salman and the recall value of the Tiger franchise.
To put things in perspective, on Laxmi Pooja Day, Tiger 3 has emerged as the no. 1 Salman Khan opener of all time by surpassing his previous best - Bharat, which collected around Rs. 42.30 crores on Eid Day. Tiger 3 has collected in the range of Rs. 17 crores in the three national chains – PVR, Inox, and Cinepolis - contributing a little over 40 percent to the total business.
Like it has been the case for all Salman Khan films, the mass belts have overperformed vis-a-vis other circuits. The non-national chains and single screens saw a new high for a Diwali day. If Tiger 3 was a normal Friday release instead of an arrival on Laxmi Pooja, it was sure to create an all-time opening record on a Non Holiday release too. The business of Tiger 3 will now see a spike on Monday and Tuesday.