The month of March is all set to embark on a good start, what with Shaitaan poised to take a positive start at the box office. Horror/supernatural genre was once considered to be a safe genre with a decent to good opening always guaranteed to come in. However, over the years, hardly any films are made in this space and hence with Shaitaan coming in, it’s a welcome relief.
The fact that Ajay Devgn and R Madhavan are spearheading the show makes the film even bigger because typically there are mid-level stars or newcomers on such movies. However, their presence has lent added credibility to the film and made it accessible to a much larger audience base. All of that is for nothing though if the promo doesn’t work but in case of Shaitaan, this is a positive since audience awareness is there and that should ensure that the footfalls are at least decent enough to begin with.
This one is primarily a word-of-mouth affair so even Rs. 7-8 crores opening would have been a nice enough start. However, advance booking has indicated some sort of momentum already building around the film which means a Rs. 10 crores start is pretty much there for the taking and there is possibility of Rs. 12 crores mark been reached as well. Given the mid-budget set up of the Vikas Bahl film, a start in Rs. 10-12 crores will ensure that the stage is set for it to further grow well over the weekend on the basis of strong word-of-mouth.
