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Last Updated 18.02.2020 | 8:44 AM IST



Khooni Monday: Why does the industry fear Mondays?

By Bollywood Hungama News Network

The tag of 'Khooni Monday ' became quite a rage after being used in a song in Go Goa Gone . What's interesting, however, is that just like everyone else, even our Bollywood folks find Mondays dreadful. Wonder why? Read on to find out…

The first weekend of every film these days is considered to be the high priority period. Reason being that a film stands to do maximum business on the first three days of its release - namely Friday, Saturday and Sunday. Mondays, however, are the true litmus test for even the biggest of the releases as the drop in the business determines the run of a film through the remaining days of the week.

In this analytical report, we compare first week business of the some of the films of 2013, referring to their BO collections of each day, to shed light on how Mondays are dangerous for films. From the table, we (not surprisingly) see an increase in BO figures over the weekend, while Mondays show a steep drop. From the figures in the chart, we can safely consider a drop of 50% to 55% in collections on Monday as compared to the collections on Sunday.

Interestingly though, Aashiqui 2 and Yeh Jawaani Hai Deewani , which are two of the biggest money spinners of this year, faced a drop of 43% and 42% respectively on Monday over Sunday collections, which is lower than the average drop of other films.

Concluding this analysis, it is more than evident why weekends have become such high priority days, especially the extended and holiday weekends that have gained prime importance, with every biggie in the business jostling after it.

Movie NameReleaseFridaySaturdaySundayMondayTuesdayWednesdayThursday
Matru Ki Bijlee Ka Mandola11-Jan-1377.
Race 225-Jan-1315.120.715.557.56.55.755
Murder 315-Feb-134.544.
Kai Po Che!22-Feb-
Jolly LLB13-Mar-
Mere Dad Ki Maruti13-Mar-131.031.512.050.890.910.90.8
Aashiqui 226-Apr-136.256.757.
Go Goa Gone10-May-133.754.
Yeh Jawaani Hai Deewani31-May-1319.4520.1622.51312119.5
Bhaag Milkha Bhaag12-Jul-138.51112.85.75.324.824.3
Percentage Increase or decrease over previous day+17%+9%-53%-10%-5%-16%

The Box Office figures are compiled from various sources and our own research. The figures can be approximate and Bollywood Hungama does not make any claims about the authenticity of the data. However, they are adequately indicative of the box-office performance of the film(s).

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