The Sushant Singh Rajput – Shraddha Kapoor starrer Chhichhore released last Friday. Despite the low key promotions the film took off on a decent note. Marking Dangal director Nitesh Tiwari’s first directorial outing post the Aamir Khan starrer, Chhichhore has received positive reviews from the critics and audience alike.
Despite the virtually non-existent promotional campaign, Chhichhore has been posting decent figures at the box office. On closer inspection it is evident that contrary to the conventional norms, the box office collections of Chhichhore have seen a marked increase in collections on its first Monday. In fact, Chhichhore has recorded higher collections on its first Monday as compared to its opening day [Friday]. With Rs. 8.10 cr. coming in on Day 4 as compared to Rs. 7.32 cr. on its opening day the business of Chhichhore has witnessed a 10.66% gain in collections.
If that wasn’t all, with the business of Chhichhore proving yet again that content is king, the film has managed to not only pass the Khooni Monday test, but also become the second film of 2019 to do so. Following the Vicky Kaushal starrer Uri – The Surgical Strike that recorded a 28.17% gain in collections on its first Monday [Rs. 10.51 cr.] as compared to its opening day [Rs. 8.2 cr.], Chhichhore becomes the second film of the year to accomplish this feat.
