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Last Updated 02.04.2020 | 3:53 PM IST
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Box Office: Understanding the Economics of Fitoor

By Bollywood Hungama News Network

It has been little over a week now that the Aditya Roy Kapur, Katrina Kaif and Tabu starrer Fitoor released. However, the film which was an adaptation of the Charles Dickens' novel Great

Expectations failed to live up to the audiences expectations (no pun intended). In fact, Fitoor that was produced by UTV on a budget of Rs. 70 crores (Cost of production Rs. 55 cr + Print

and Publicity Rs. 15 cr) has managed to recover just Rs. 18.61 cr at the box office since its release.


In this box office analysis, we take a look at the overall losses the makers of Fitoor have incurred. Not surprisingly, the film despite the buzz surrounding it has turned disastrous for the

makers recovering a total of just Rs. 30.64 cr, which includes approximately Rs. 8.37 cr (domestic distributors share), Rs. 8.27 cr (overseas distributors share) and Rs. 9 cr from Home Video,

Music, Digital & Ancillary Rights. Though the satellite rights of the film are yet to be sold, we estimate UTV will sell the same (coupled with another big ticket release) for an estimated Rs. 5

cr.


However, looking at the figures UTV have made a loss of Rs. 39.36 cr with Fitoor with a negative rate on Return on Investment of 56.23%.


Economics

HeadAmount (INR cr.)Comments
Cost Of Production55.00
Cost of Marketing (P&A)15.00
TOTAL COST70.00



India Theatrical Box Office18.61Figures at the end of Week 1
Distributor's share (A)8.37Approximately
Overseas Theatrical Box Office16.53Figures at the close of second weekend
Distributor's share (B)8.27Approximately
Home Video, Music, Digital & Ancillary Rights (C)9.00
Satellite Rights (D)5.00Not sold, but anticipated as part of UTV bundling it with other movies from their slate
TOTAL RECOVERIES (A+B+C+D)30.64



PROFIT-39.36
RETURN ON INVESTMENT (ROI)-56.23%




Disclaimer:
The Box Office figures are compiled from various sources and our own research. The figures can be approximate and Bollywood Hungama does not make any claims about the authenticity of the

data. However, they are adequately indicative of the box-office performance of the film(s).

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