It has been little over a week now that the Aditya Roy Kapur, Katrina Kaif and Tabu starrer Fitoor released. However, the film which was an adaptation of the Charles Dickens' novel GreatExpectations failed to live up to the audiences expectations (no pun intended). In fact, Fitoor that was produced by UTV on a budget of Rs. 70 crores (Cost of production Rs. 55 cr + Print
and Publicity Rs. 15 cr) has managed to recover just Rs. 18.61 cr at the box office since its release.
In this box office analysis, we take a look at the overall losses the makers of Fitoor have incurred. Not surprisingly, the film despite the buzz surrounding it has turned disastrous for the
makers recovering a total of just Rs. 30.64 cr, which includes approximately Rs. 8.37 cr (domestic distributors share), Rs. 8.27 cr (overseas distributors share) and Rs. 9 cr from Home Video,
Music, Digital & Ancillary Rights. Though the satellite rights of the film are yet to be sold, we estimate UTV will sell the same (coupled with another big ticket release) for an estimated Rs. 5
cr.
However, looking at the figures UTV have made a loss of Rs. 39.36 cr with Fitoor with a negative rate on Return on Investment of 56.23%.
Economics
Head Amount (INR cr.) Comments Cost Of Production 55.00 Cost of Marketing (P&A) 15.00
TOTAL COST 70.00
India Theatrical Box Office 18.61 Figures at the end of Week 1 Distributor's share (A) 8.37 Approximately Overseas Theatrical Box Office 16.53 Figures at the close of second weekend Distributor's share (B) 8.27 Approximately Home Video, Music, Digital & Ancillary Rights (C) 9.00 Satellite Rights (D) 5.00 Not sold, but anticipated as part of UTV bundling it with other movies from their slate TOTAL RECOVERIES (A+B+C+D) 30.64
PROFIT -39.36
RETURN ON INVESTMENT (ROI) -56.23%
Expectations failed to live up to the audiences expectations (no pun intended). In fact, Fitoor that was produced by UTV on a budget of Rs. 70 crores (Cost of production Rs. 55 cr + Print
and Publicity Rs. 15 cr) has managed to recover just Rs. 18.61 cr at the box office since its release.
In this box office analysis, we take a look at the overall losses the makers of Fitoor have incurred. Not surprisingly, the film despite the buzz surrounding it has turned disastrous for the
makers recovering a total of just Rs. 30.64 cr, which includes approximately Rs. 8.37 cr (domestic distributors share), Rs. 8.27 cr (overseas distributors share) and Rs. 9 cr from Home Video,
Music, Digital & Ancillary Rights. Though the satellite rights of the film are yet to be sold, we estimate UTV will sell the same (coupled with another big ticket release) for an estimated Rs. 5
cr.
However, looking at the figures UTV have made a loss of Rs. 39.36 cr with Fitoor with a negative rate on Return on Investment of 56.23%.
Economics
| Head | Amount (INR cr.) | Comments |
|---|---|---|
| Cost Of Production | 55.00 | |
| Cost of Marketing (P&A) | 15.00 | |
| TOTAL COST | 70.00 | |
| India Theatrical Box Office | 18.61 | Figures at the end of Week 1 |
| Distributor's share (A) | 8.37 | Approximately |
| Overseas Theatrical Box Office | 16.53 | Figures at the close of second weekend |
| Distributor's share (B) | 8.27 | Approximately |
| Home Video, Music, Digital & Ancillary Rights (C) | 9.00 | |
| Satellite Rights (D) | 5.00 | Not sold, but anticipated as part of UTV bundling it with other movies from their slate |
| TOTAL RECOVERIES (A+B+C+D) | 30.64 | |
| PROFIT | -39.36 | |
| RETURN ON INVESTMENT (ROI) | -56.23% |
Disclaimer:
The Box Office figures are compiled from various sources and our own research. The figures can be approximate and Bollywood Hungama does not make any claims about the authenticity of the
data. However, they are adequately indicative of the box-office performance of the film(s).
