Bank Chor is the sole notable Bollywood release of the week. The film was ready around a couple of years back and then was kept on hold by Y Films for release. There was no real reason given though the good part is that the promos of the film don’t make it appear like a stale affair. A comedy which is aimed at the youth, Bank Chor is the second directorial outing of Bumpy who had launched Shraddha Kapoor with Luv Ka The End back in 2011.
The film has some face value at the least with Riteish Deshmukh and Vivek Oberoi leading the cast. That should help it get noticed at least on release. The film has seen innovative promotional and marketing design around it which has managed to step into the digital space. The release of the film is controlled as it is arriving on select number of screens and shows. All of this gives an indication that the film should open between 1.50-2 crore mark.
As a matter of fact that would be a fair start for the film since it has been made at a very low budget. However, the fact also remains that Bank Chor has only one week for itself since next week arrives Tubelight which would invade theaters across the country. This means that after a fair opening, the film would need to be good enough to stay consistent right through the week and register at least a decent lifetime number.
There are a couple of other Hindi releases arriving this Friday, Phullu and G Kutte Se. While former has just not been promoted, latter has a weird title. Both are hardly getting any showcasing in theaters to be noticed.