Dear Zindagi has emerged as a success at the Box Office. The film grew further on Saturday and brought in Rs. 11.25 crore more. With this, the film has now collected Rs. 20 crore and this has been a positive trending so far, what with the target audience expected to come on even greater numbers on Sunday. The film is assured of a Rs. 30 crore weekend and that would be enough to help it sail past the safety mark and emerge as a profit maker.
When compared to Alia Bhatt‘s Highway, the film is doing much better and that had been possible due to the presence of one man – Shahrukh Khan. It is also quite apparent that the film has managed to be in green so soon, despite its niche appeal, since Shahrukh Khan hasn’t played on his market price as a superstar that he is. It is as simple as that, the film could have just not been able to afford Shahrukh Khan had it tried to rope in a superstar instead of an actor. In case of Dear Zindagi, the man has come on board as an actor and hence the economics have stayed pretty much under control as per the film’s genre.
The film was expected to earn mainly in select city multiplexes and this is where it is finding footfalls. Now that there are Houseful signs all over but still, the need of the hour was to get a decent enough start from where the film could capitalise and in that perspective, the first two days have got the job done already.