Strong hold over the weekdays has allowed Article 370 to enjoy a good Week One at the box office. The film stayed over Rs. 3 crores mark right through with collections holding quite well from Rs. 3.60 crores on Monday to Rs. 3.07 crores on Thursday. This is really impressive because stability like this promises a good second week as well.
By the look of things, the film should earn in the vicinity of Rs. 3 crores today as well since there is just no competition at least as yet. Laapataa Ladies has released along with half a dozen other releases but that too would start coming on its own during the rest of the weekend only. Till then, it would be Article 370 that will keep bringing in audiences and there would be good push that it will see tomorrow and day after in particular.
The film has done well enough to reach Rs. 38.82 crores so far, which is a good number. That said, it hasn’t quite gone ahead and hit the roof just like The Kashmir Files or The Kerala Story had done on their release. These two films had seen exponential hike in numbers during the opening weekend itself and then got into an altogether different trajectory during the weekdays. On the contrary, Article 370 hasn’t quite seen that kind of trend but behaved more like an appreciated film that sees a regular organic trending.
Note: All collections as per production and distribution sources
