Future East Film and The Global Film Initiative's Miss Lovely is the story of two brothers, Vicky Duggal (Anil George) and Sonu Duggal (Nawazuddin Siddiqui), who make semi-pornographic films, which are then sold for inclusion in normal films. Obviously, young girls ready to expose and participate in love-making scenes are constantly required. Vicky directs the films and younger brother Sonu goes to sell the 'bits'.
The process involves supplying the starlets to the financiers for nights of passion. One day, in the course of his work, Sonu meets Pinky (Niharika Singh) who is desperate to act in films of the kind made by the Duggal brothers. Sonu promises to launch her by himself turning a director. He even starts collection money for his film by stealing the same from his brother's account. Sonu and Pinky also fall in love with one another. But before Sonu can start his film. Vicky spots Pinky and recognises her. Pinky had earlier interacted with Vicky but as Sonika.
What happens then? Does Sonu unite in matrimony with Pinky?