Janhvi Kapoor becomes New Balance’s first Indian brand ambassador; actor joins global sportswear giant

Janhvi Kapoor has added another significant feather to her cap by becoming the first Indian brand ambassador for global sportswear brand New Balance. The association signals a key moment for the brand’s expansion in India while placing the spotlight firmly on Janhvi, who continues to grow her influence across cinema, fashion and youth culture.

 

Janhvi Kapoor becomes New Balance’s first Indian brand ambassador; actor joins global sportswear giant

 

New Balance officially announced Janhvi’s onboarding, describing the partnership as a blend of performance, personality and individuality. The collaboration reflects the actor’s evolving public image — one that balances a strong fashion presence with an increasing focus on fitness and self-expression. For an entertainment-driven market like India, the association brings together a popular screen face with a brand that has steadily built credibility in the lifestyle and sportswear space.

 

Over the years, Janhvi Kapoor has carved a distinct identity for herself, not just through her film choices but also through her sartorial sensibilities and fitness-driven lifestyle. Her strong connect with young audiences, combined with her growing presence on global fashion platforms, makes her a strategic choice for the brand as it looks to deepen its cultural footprint in the country.

 

Speaking about the relationship, Janhvi Kapoor said, “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself — New Balance allows me to express that confidence and authenticity. I’m truly honoured to be part of the New Balance family and excited for this journey together.”

 

Welcoming Janhvi on board, Radeshwer Davar, Country Manager, India at New Balance, said, “We’re thrilled to welcome Janhvi to the New Balance family. Our sponsorships are always co-authored—rooted in shared vision and mutual creativity—and Janhvi brings not just influence but genuine inspiration. Her passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.”

 

Stuart Henwood, Senior Director, New Balance, Middle East, Africa, and India (MEAI), added, “India is one of the fast-growing markets across MEAI region for New Balance. Janhvi’s individuality and entrepreneurship spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Jahnvi to the New Balance family.”

 

With this partnership, Janhvi Kapoor and New Balance aim to build a more confident and inclusive narrative around sport and fashion — one that resonates strongly with the aspirations of modern India.

 

Also Read: Janhvi Kapoor says Homebound changed how she sees people in a heartfelt note after award win

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