Pyramid Saimira to release Mukhbiir on August 29 
By Subhash K. Jha, August 12, 2008 - 15:19 IST
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Pyramid Saimira the new entrants in the corporate world of Bollywood have not had a very good run so far. They started with releasing Raj Kumar Santoshi's Halla Bol in January 2008 and then went on to releasing some inconsequential films. Their latest release Mukhbiir directed by Mani Shankar of 16th December fame and produced by Sudhish Ramabhotla of Color Chips Entertainment seemed like a film which could help them make a mark in Hindi cinema. The film has been in the news since its first screening at the Osian Film Festival. The money back guarantee promised by the producers may just be a marketing gimmick but did help a film of this nature to get noticed.
Inspite of all the right attention, Pyramid Saimira failed to release Mukhbiir on July 11 as publicized. There are various reasons doing the rounds. While some believe that Pyramid was unable to get the right theaters inspite of having a strong distribution background, another rumor doing the rounds is that they faced some issues with the multiplex association. The long-drawn differences between producer Sudhish Ramabhotla and director Mani Shankar is also a strong reason for the cancellation of July 11 as a possible release date. The issues and problems seemed to have been taken care of. Mukhbiir is now slated for August 29, confirms Paresh Manjrekar (distribution - Pyramid Saimira). Producer Sudhish Ramabhotla confirmed the same saying, "Yes, Pyramid has confirmed August 29. Since decision regarding distribution is their responsibility.''Purvi Shah COO western region at Pyramid was non-committal said, "We will be releasing the film by end August or early September for sure.''
Sudhir N.R. who was initially the spokesperson at Pyramid for Mukhbir and was rigorously promoting the money- back scheme remained unavailable for comment. Whether August 29 or September 5, looks like Mukhbiir will be hitting the theaters very soon. Now what's worth watching is whether this film, which has been carrying positive reports inspite of being surrounded by controversies from the beginning will be able to make a dent at the box office like films in the past have, whether it was Bheja Fry, which released after years of delay or Taare Zameen Par, which too was surrounded with controversies between producer and director. Guess the industry, which has had a dismal year so far and lead actor Sammir Dattani who is counting on this film to make a difference to his career, will be praying hard.
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