Bhoothnath ties up with Mumbai Traffic Police 
By Bollywood Hungama News Network, April 9, 2008 - 17:43 IST
B.R. films have tied up with Mumbai Traffic Police to promote their much awaited film Bhoothnath directed by debutant director Vivek Sharma. The film has Amitabh Bachchan, playing the role of ghost.
Confirming the news with Bollywood Hungama, Vivek Sharma says, "Yes, one will see the hoardings placed at various places in Mumbai saying something like, 'Don't waste water, Bhoothnath is watching you."
"We approached Mr. Bachchan to do a few video spots for educating the motorists on safe driving techniques, something like he had done for Polio. Mr. Bachchan willingly suggested and agreed to club the Public Service Messages with the publicity of Bhoothnath," informs Harish Baijal, DCP, Traffic. He goes on to add, "A few drivers are constable centric. If they do not see a constable at any junction, especially during the late-night hours, they are tempted to jump the signal or cut lanes. Here, one of the hoardings will say 'Do not cut lanes, Bhoothnath is watching you '.We sincerely feel that our message for respecting traffic rules will be taken in all sincerity."
Talking about the film, Vivek says excitedly, "Amitabh Bachchan was in tears and praised me after watching the film the other day and also gifted me Nokia N-90 and wished me luck for my future projects. He goes on to add, "Someone like Amitabh Bachchan praising your work is a big thing, at least for me, and I immensely value this sweet gesture of his and would like to make more films with him."
Bhoothnath is slated to release on May 9, 2008.
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