For all those who are eagerly awaiting this ad, you can be a part of #Durexnewmove by sharing your ideas on what the new move would be on their website durexnewmove.com
Also, sources claim that along with extending his support on matters of safe sex, the actor has also rapped for the advertisement. This association has built the intrigue of a global condom powerhouse coming together with one of India's rising superstars.
While Durex has roped in Ranveer Singh as their new brand ambassador, they have also come up with a new marketing strategy. Adding a new tagline for the campaign featuring the actor that says 'A Sexy New Move Coming Soon', the promotions kick start from April 23.